Leadership

Elad Shmulevich is Vice President, Operations at Dura-Line, leading the company’s Safety, Production, Purchasing, Planning, Logistics, Engineering, IT and Quality to drive improvements in Operations efficiency. Prior to his current role, Elad served for five years as the Global Quality and Operational Excellence Director at Netafim. Elad also worked for GE Healthcare and Honeywell in various operations leadership roles. He holds a bachelor's degree in Business Economics from the University of California Los Angeles and a Master of Business Administration degree from the Anderson School of Management at UCLA.

Tim Grimsley, Vice President, Strategic Account, began his career with Dura-Line in 1995, serving in critical roles that lead to growth in the Latin American region and the U.S. and Canada. In addition to key accounts, sales and marketing, engineering, and R&D support, Tim developed our next generation of MicroTechnology products and built the Technical Field Support group. Prior to Dura-Line, Tim spent 11 years and held various positions at NORTEL. He also worked for United Telephone and has an Engineering Degree from ITI and the University of South Florida.

Steph DeRuyck is the CIO of Dura-Line, leading the company’s IT function and also serving as the Global VP of Infrastructure across Orbia. She brings over 20 years of business and IT experience in the Agriculture, Financial Services, and Retail industries. Prior to joining Orbia in 2020, Steph held various leadership positions at Cargill and Target. Steph has a Bachelor of Arts degree in Liberal Studies from the College of Saint Benedict/St. John’s University.

Dale Wilson, Vice President, Global Commercial, joined Dura-Line in 2013. He has over 30 years of experience in the electrical industry with 3 Blue Chip companies. Previously Dale was the Global Sales Leader for Industrial Solutions, a division of GE Energy-Energy Management, at General Electric, and led sales teams for Siemens Energy & Automation division, Atlanta, Georgia. Through sales, he also helped position Rockwell Automation Canada as the market leader in Canada. He is a Certified Electronics Engineer and a graduate from Conestoga College in Kitchener-Waterloo Ontario, Canada.

Rui Meleiro is Senior Director of Services and Digital at Dura-Line. Previously, he was a Corporate Development Senior Manager at Hilti, where he delivered several growth and transformation projects. Prior to Hilti, he launched a fintech startup and was a management consultant at The Boston Consulting Group serving clients in the industrial and financial sectors. He holds an MBA from INSEAD and a Ph.D. in optical communications with Nokia Siemens Networks, where he also developed optical communications equipment.

Gui Reis is the Senior Director of Finance at Dura-Line, where he leads the finance function and drives financial strategy to support the company’s growth. Prior to this role, Gui served as the Finance Director for the U.S. and Canada for four years, during which he led key initiatives, including process improvements in financial reporting, managing major expansion projects across both countries, and guiding Long Range Strategic Planning. Before Dura-Line, Gui spent 11 years at Eastman Chemical, where he held various finance and business roles that enhanced operational efficiency and financial performance.
 
Gui holds a Bachelor’s degree in Business Management and an MBA from East Tennessee State University.